Some State-Wide MLS Members already have taken advantage of Internet marketing by having robust web sites created by professional web developers in order to capture hopefully the growing population of web-based consumers. Further, Members may also want to use this effective platform to provide brokerage services to their established clients through a Virtual Office Website (VOW). Members are allowed to incorporate certain 'raw' listing data into their site's on-line brokerage tools . Although re-typing this data is an option, an easier method is to export the data from MLXchange using that system's inherent custom report and spreadsheet utilities into their site.

Benefit - high customization solution.
Negative - advanced technical knowledge needed, resource intensive - possible high costs related to the integration of the data by a web developer.

For those Members looking to incorporate raw listing data into their site’s VOW utilities and have tools available to them to automate this process, RETS is an alternative to the labor-intensive export from MLXchange. RETS, the industry standard for listing data as created by NAR, and its connectivity application provides for flexible access to listing data and photos. As this is a technically advanced option, those Members thinking of using this product should contact Rob Parker at 401-785-9898 x 6928 for more information

Benefit - high customization & automation solution.
Negative - advanced technical knowledge needed - possible high costs related to the integration of the data and automated extraction by a web developer.